Here’s a selection of companies led by visionary women who are using their businesses to build more people and planet-friendly products.
Primally Pure, an all-natural, non-toxic skincare line founded by Bethany McDaniel, argues that nature is smarter than science. With her family running an organic livestock farm in Murrieta, California, aptly named Primal Pastures, McDaniel started to fuse her two passions together: farming and skincare. Ingredients include tallow from grass-fed cows, locally sourced hydrosols, and therapeutic grade essential oils.
Luna Noel’s Earth Mood’s non-toxic perfumes are handcrafted, all-natural alternative to synthetic perfumes, which can disrupt hormone and immune systems. Co-founder Lyndsey Johnson was recently diagnosed with Lyme’s disease and discovered that conventional perfumes can be toxic to the body. So she started making her own concoctions the old fashioned way with water and essential oils. Founded by Johnson and Finney Jones, the female-led company uses wildcrafted, organic essential oils, and reverse osmosis structured for their four scents — desert, woods, clouds, and sea. The eco-conscious brand uses labels made of post-consumer waste and recyclable packaging material. Every 60ml bottle retails for $75.
This new coffee company is rethinking the coffee supply chain. Beans are sourced from small-scale farms and cooperatives in Nicaragua, roasted, and packaged in their fully compostable bags. They’re shipped directly from Nicaragua to your door within 5 days of roasting. By equipping farmers, 90% of which are women, with tools and training to roast and package their own coffee, they earn nearly 4x more. All beans are shade-grown without agrochemicals and are non-GMO. Opt for a subscription for the coffee nut in your family or buy a sampler pack to test out all the varieties.
Rothy’s flats are lightweight, moisture wicking, seamless (goodbye blisters!) and machine washable but since their launch last year they also diverted 650,000 water bottles from landfills, and manufactured in a low-waste, responsible way. After three years of research and product development, Rothy’s uses 3D-knitting technology to create the upper of the shoe which reduces production waste. With a carbon-free rubber outsole and insole made of recyclable foam, the entire shoe is constructed of alternative materials. You can give your Rothy’s a new life by sending them back to be recycled, free of charge, after their wearable life. Added bonus: they’re really comfortable.
Vegan handbags have a become a popular trend. But they’re often made from plastics, which only adds to our waste problem. LA-based Svala is producing a line of handbags made from PVC-free fabrics such as Pinatex, which is made of pineapple leaf fiber, and cork. Each Svala handbag is lined with fabric made with organic cotton and recycled polyester.
This female-led company focuses on using recycled and natural materials, such as organic cotton, for its athleisure wear. Working in partnership with Suminter India Organics, an environmental and socially conscious organic cotton production cooperation in India, Satva is helping build an organic cotton movement among farmers who are given non-GMO, non-treated cotton seeds during cultivation. Clothes are then dyed with natural, non-toxic plant-based dyes. Part of the revenues from Satva go to supporting women’s education, and helping farmers take care of their livestock, a vital component to rural life in India. The Andy Sweater is a sweet addition to any daily outfit or your workout wear.
Sudara is a chic line of loungewear including pajamas, tees, and robes that create jobs for women in India for those who have been rescued or escaped sex-trafficking. Started by American Shannon Keith, who traveled to India in 2005, the company started with six women in one sewing center in Mumbai; to date, the company has employed more than 500 women. Keith was astonished by the thousands of women working in brothels throughout the country, looking for other job opportunities. Hence, she started this company.
One of their best sellers is this Varasi robe, suitable for lounging and dailywear — all handmade, comfy, and very sophisticated.