A former candidate joins a growing local trend: Podcasts

    Keith Hannon during an appearance on local radio station WRFI. Photo online Everybody’s got a podcast these days, covering everything from the mysterious inner workings of a car’s engine to the mechanics of throwing a baseball. But even as they’ve grown in popularity, there has been a lack of podcasts dealing with community issues and […]

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    Local and mayoral results: Tories advance amid Labour losses

    The Conservatives have made the biggest gains by a governing party in a local election for more than 40 years. With five weeks to go to the general election, they gained more than 500 seats and seized 11 extra councils. The gains mainly came at the expense of Labour, which came third in Scotland, and […]

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    How to nail a local SEO pitch

    Local SEOs just get it. We understand that a company needs to be present when a customer digitally seeks its services. We get that businesses are virtually handing over potential revenue to competitors that invest more heavily than they do in local SEO. We recognize all of this wholeheartedly and put our blood, sweat and tears […]

    Savvy Local SEO Tips for Google My Business

    Local search drives more clicks and calls than any other marketing channel, making it the most effective marketing technique for small business. Not convinced? Just ask the BrightLocal team, which found that local search delivers a greater ROI than other digital marketing channels, according to its September 2015 survey. Further underscoring this finding: 34 percent of small […]

    12 Point Local SEO Checklist

    Local search engine optimization (LSEO) is a powerful digital marketing strategy for business owners wanting to sell to local customers,  if you’re not showing up in local search, you’re missing out. Increased Web traffic, brand visibility, and an increase in revenue are all advantages of investing in SEO. To take control of your local search […]

    4 Ways to Capitalize on Consumers’ Desire to Support Local Business

    Good news for small retailers (and, indeed, for all small businesses): Consumers prefer local businesses to national chains, according to a new study by GoDigital. How can you capitalize on this preference, and more effectively market your retail store to local customers in a way that appeals to their natural preference for shopping local? Here’s […]

    A Guide to Local Content Marketing for Small Businesses

    A significant portion of Google searches relate to a specific location. People search for things like “pizza New York City” or “spa Daytona Beach” millions of times per day. That’s because location is just as important for your website as it is for real estate. Tagging your content with relevant local information can draw in […]

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    The Key to Local Marketing: Blending Online and Offline

    Any business that believes marketing can be divided into neat little categories is destined for failure. There’s no such thing as an online marketing strategy and an offline marketing strategy. Local marketing requires a unified effort, regardless of the medium. The Rule of Seven The rule of seven is one of the classic principles of […]

    50 Main Street Local Marketing Ideas for the Holidays

    The holiday shopping season can be a great time for Main Street organizations and Chambers of Commerce to support local merchants and other downtown businesses. There are plenty of different paths you can take to encourage support for business districts. Here are 50 different ideas for marketing Main Street this holiday season. Local Marketing Ideas […]