Column: Podcasts add to the digital disruption

    Since the digital disruption is all about changing the fundamental expectations and behaviors through digital channels, then podcasting is moving to front and center. Just for clarity, a podcast is digital audio file that is available on the internet for downloading to a smart device or computer. According to “The Podcast Consumer 2017,” a report […]

    Digital currency startups shrug off SEC warning on fundraising

    Technology companies looking to raise money by issuing digital coins are moving forward with their plans despite a U.S. regulator’s decision that their offerings may be subject to tough securities laws. Such initial coin offerings, or ICOs, have allowed startups to raise $1 billion so far this year, but until this week it was unclear […]

    Digital pharmacy startup ScriptDash rebrands as Alto, inks $23 million for nationwide expansion

    Digital pharmacy startup ScriptDash is getting a new name today, along with $23 million in Series B financing. The startup will now go by Alto to reflect its intention to go beyond just delivery. “Alto’s latin root means ‘elevated’ or ‘tall’ and we’re trying to elevate the pharmacy experience,” co-founder Mattieu Gamache-Asselin said. Alto so far has delivered […]

    5 Things Startups Can Learn From Digital Transformation

    Digital transformation has many market leaders scrambling to adopt new tactics and reshape their company cultures to mirror the leanness, flexibility and agility of successful startups that are rocking the commercial boat. Recently, several industries have experienced major disruptions due to startup companies making waves and striking out against the status quo. Digital transformation hinges on […]

    Samsung SMART Signage TV: Digital Signs and TV for Small Businesses

    Usefulness Functionality Price Summary A turnkey solution giving you the ability to offer either business TV programming or digital signs (or both on a split screen) to your patrons, on a 40-inch or 48-inch Samsung business TV. With 200 templates, do-it-yourselfers on a small business budget can create and change digital signs quickly at no […]

    70 Percent of Small Businesses Plan to Increase Digital Marketing Spend

    Seventy percent of small to medium sized businesses polled said they will increase their digital/web-based marketing budgets in the new year. That’s according to GetResponse, an email marketing software solution serving over 350,000 small businesses, marketers and brands. GetResponse recently commissioned a study to examine expected digital marketing investments among US-based small and medium-sized businesses […]

    Display Advertising Statistics for Different Types of Digital Ads

    We’ve collected these display advertising statistics from a variety of sources. If you’re unsure of the differences between the different types of display advertising, there’s an explanation beneath the statistics. Last updated: January 22, 2017 Banner Ads Statistics Banner ads have been hit hard over the past few years: Approximately 30 percent of Internet users say they […]

    A Startup Guide to Developing a Digital Marketing Campaign (Infographic)

    Having a strong online presence has become a necessity for businesses of all sizes. Statistics show that more than half of consumers turn to the internet for information before making purchases: Data reveals 67 percent of consumers are influenced by online reviews (Moz) 54 percent of online buyers read online reviews before purchase. (Marketing Tech […]

    SALT App Creates Holiday Greetings — And Other Digital Marketing

    The holiday season is a big time for businesses to call attention to promotions and special offerings. But making those promotions doesn’t need to be time consuming. A series of new Christmas-themed videos from mobile app SALT calls attention to just how simple it can be to create marketing banners and similar holiday images for […]

    The 10 Best Podcasts of 2016—From Conspiracies to Digital Revenge

    CONSPIRACY THEORIES. VIRAL performance art. Heartbreak. This year, if nothing else, managed to completely avoid being boring. And in 2016, through personal stories, nuanced analysis, and escapist fiction, podcasts helped us make sense of all of it—from weird Internet phenomena to the election-cycle-that-must-not-be-named. Podcasts also offered proof that when it comes to inventive storytelling, audio is […]