• ENTREPRENEURS
    Maximising Personal Branding for Entrepreneurs

    Donna has more than 25 years of experience in investigating what makes brands successful. She has a passion for entrepreneurs, has extensive experience in helping start-ups and growth stage businesses to succeed and is an entrepreneur herself. She highlights a key finding from Seed Academy’s The Real State of Entrepreneurship Surve that marketing and getting customers is […]

  • STARTUPS
    Paytm to spend Rs600 crore on branding, marketing in 2016-17

    New Delhi: mobile pockets and e-commerce firm Paytm, run by using One97 conversation Ltd, will spend Rs.six hundred crore on branding and marketing in 2016-17, the agency said on Monday. It had spentmore than Rs.500 crore in 2015-16. Paytm has already released a Rs.50-crore marketing marketing campaign across television, print, radio and social media for […]