• Branded Podcasts Are The Ads People Actually Want To Listen To

    Brands aren’t just blanketing podcasts with discount codes—they’re taking over entire podcast series in the hopes of turning avid listeners into buyers. [Photo: Rawpixel] BY MELISSA LOCKER6 MINUTE READ Podcasts are becoming big business not only for creators, but for advertisers. Podcast advertising is on track to hit more than $220 million in 2017, up 85% from 2016. And now […]

    20% of All Searches are Made with Voice (INFOGRAPHIC)

    A new and very interactive infographic by Adzooma takes a look at how online advertising will be trending in 2018. And one of the data points is the growth of voice search, which now makes up 20 percent of inquiries on Google’s mobile app and Android devices. Online Advertising Trends In addition to the upcoming […]

    Why are Podcasts becoming so popular?

    With NPR pulling in tens of millions of dedicated U.S. listeners and hundreds of millions of listeners worldwide, what is appealing about podcasts? A few members of the University were polled, and the most common answers were selectable field of interest, specific guests/hosts and comedic value. One problem with television news which podcasts do not […]

    We Are Never Tired Of Winning, Says Real Madrid Coach Zinedine Zidane

    Real Madrid’s coach Zinedine Zidane passes back the ball from the sidelines in this file image© AFP Zinedine Zidane begins his third year in charge of Real Madrid with a trip to second-tier Numancia in the Copa del Rey on Thursday. His team enjoyed extraordinary success in 2017, with an unprecedented haul of five trophies. The match […]

    Now Hear This: Podcasts are Here to Stay

    2017 has been a year of widespread change, but if there’s one certainty in the world of media, it’s that podcasts are here to stay. Not only has ad revenue grown 85% year on year, but from 2012 to 2015 the sheer number of podcasts in existence has more than doubled. That’s no small feat, […]

    Las Vegas shooting: Police admit they are baffled by ‘psychopath’ Stephen Paddock’s motivation for killing spree

    Police are seeking clues to explain why a retiree with a penchant for gambling but no criminal record set up a sniper’s nest in a high-rise Las Vegas hotel and poured gunfire onto a concert below, slaying dozens of people before killing himself. The Sunday night shooting spree from a 32nd-floor window of the Mandalay Bay hotel, on […]

    The Entrepreneurs Who Are Calling Time On Late Payments

    Late payments are a major threat to business/photo credit: Shutterstock Late payment is the scourge of the startup world, and one of the prime reasons why so many fail to survive beyond five years. Research carried out by the U.K.’s Federation of Small Businesses found the average delay in payments to small businesses and the […]

    Why Art Business Incubators are Boosting Startups

    A new kind of retail incubator has emerged in recent years, providing support for arts-oriented start-ups. One example is the Cleveland Flea, which helps turn Northeast Ohio artists into retail entrepreneurs by offering support services, connections to suppliers, and market access. Some observers have argued that these incubators have led to a dramatic rise in the […]