• PODCASTS
    Multicultural Podcast Advertising Agency Helps Creators’ Monetize Podcasts

    (iStock.com/Daviles) Podcasts are popping up all over the scene which is creating a new business model for both the creators and advertisers. Black Enterprise caught up with Gary Coichy, founder of Pod Digital Media, the first multicultural podcast network, to find out how he helps podcast creators monetize podcasts. Founder, Gary Coichy (Image: Pod Digital Media) Black […]

  • PODCASTS
    Advertising on podcasts and online audio media has tripled: IAB research

    The number of media agencies using podcast advertising regularly has nearly tripled in the last year (from 5% in December 2016 to 14% in December 2017). A further seven in ten agencies are either experimenting with podcasting or looking to experiment with it this year. The emergence of new audio advertising options “is invigorating the whole […]

  • PODCASTS
    4 Podcasts That Offer Great Advertising ROI for Entrepreneurs

    We’re bombarded with marketing messages every day, so if you’re an entrepreneur with a lot of money to spend and you want to advertise your business’s product, service or message for maximum ROI, where do you go? One route that is dramatically picking up steam is buying advertising time on popular podcasts. This medium has exploded […]

  • STARTUPS
    Display Advertising Statistics for Different Types of Digital Ads

    We’ve collected these display advertising statistics from a variety of sources. If you’re unsure of the differences between the different types of display advertising, there’s an explanation beneath the statistics. Last updated: January 22, 2017 Banner Ads Statistics Banner ads have been hit hard over the past few years: Approximately 30 percent of Internet users say they […]

  • STARTUPS
    Why Hyperlocal Advertising Works So Well for Local Businesses

    If we listen to conventional wisdom, businesses should be using TV, radio and online banner ads to attract new customers. But when it comes to local businesses, these channels simply aren’t as effective as turning to local marketing. Many local businesses are finding that hyperlocal advertising — in any media channel that is primarily focused […]

  • MOTIVATION
    20 Examples of Great Halloween Advertising Inspiration

    Halloween offers many potential advertising opportunities for businesses. You can use the holiday to promote a sale or event. You can show off your festive spirit. Or you can even show off how some of your products might be useful for various Halloween activities. If you’re unsure where to start when it comes to Halloween […]

  • STARTUPS
    India Funding Roundup: A Home Tutoring Marketplace, Rickshaw Advertising Startup, and More

    Our latest funding roundup compiles seed and late stage investments in Indian startups engaged in tech-based recruitment, tutor aggregation, fashion discovery, home services, and more. WorkIndia Recruitment marketplace WorkIndia founded by a group of IIT/ IIM alumni recently announced Wednesday that it had secured an undisclosed sum in funding from Beenext, a Singapore-based early stage […]