• Branded Podcasts Are The Ads People Actually Want To Listen To

    Brands aren’t just blanketing podcasts with discount codes—they’re taking over entire podcast series in the hopes of turning avid listeners into buyers. [Photo: Rawpixel] BY MELISSA LOCKER6 MINUTE READ Podcasts are becoming big business not only for creators, but for advertisers. Podcast advertising is on track to hit more than $220 million in 2017, up 85% from 2016. And now […]

  • STARTUPS
    Display Advertising Statistics for Different Types of Digital Ads

    We’ve collected these display advertising statistics from a variety of sources. If you’re unsure of the differences between the different types of display advertising, there’s an explanation beneath the statistics. Last updated: January 22, 2017 Banner Ads Statistics Banner ads have been hit hard over the past few years: Approximately 30 percent of Internet users say they […]

  • NEWS
    Shutterstock Deal Gives You Free Images for Facebook Ads

    0 Facebook has been actively courting small businesses for some time now. And three new features in particular should appeal to smaller companies with limited resources. First, Facebook and Shutterstock have announced a deal that will give advertisers free access to Shutterstock’s huge library of images for use in their Facebook ads. This feature will […]

  • NEWS
    SiteWit Halts Ads When Stock Runs Out

    It’s the middle of the holiday season. And being told what you are looking for is not available can be a deal breaker. Depending on the relationship custmers have with a business, it may be the last time we walk in their store or visit their website. This highlights the importance of having an accurate […]

  • ENTREPRENEURS
    Google parent Alphabet profit surges on mobile, video ads

    Google is competing fiercely with social network Facebook for dominance in the fast-growing mobile advertising market. Photo: Reuters Bengaluru: Google parent Alphabet Inc. bested analysts’ estimates for third-quarter profit and revenue on Thursday as the search company showed it has honed its core business for the mobile era and is closing in on the next […]

  • ENTREPRENEURS
    Google Home Service Ads Expand, Adds Electricians and HVAC

    After Google’s phenomenal success in connecting home services owners to local residents in the San Francisco Bay Area last year, it has now taken a new step in this direction to include Electricians and HVAC Services in its Google Home Service Ads Program. In 2015, Google launched a new format for its Home Service Ads (HSAs) […]

  • STARTUPS
    Flipkart, Snapdeal, Jabong are spending less on ads

    The overall share of e-commerce firms in TV advertising (by volume) declined to 2.49% this year (as of 18 June) from in the first half of 2015 (January-June). Photo: Pradeep Gaur/Mint In 2015, broadcasters and publishers made a killing, thanks to e-commerce companies keen to build market share at any cost that spent hundreds of […]

  • STARTUPS
    Do unconventional ads paintings for begin-ups?

    Breaking many stereotypes, the new Jabong video shows plus size fashions, thin guys carryingexcessive heels, guys with bridal nostril earrings and so on. With over 2 lakh views in about weeks of launch, Jabong’s new 43–second video commercial titled—Be You—is an on the spot hit among millennials. Breaking many stereotypes, the video suggests plus sizefashions, […]

  • NEWS
    You Can Now File Complaints About Misleading Ads via WhatsApp

    Consumers can now file complaints against misleading commercials by companies to advertising watchdog ASCI through mobile messaging app WhatsApp. Consumers can now WhatsApp the objectionable advertisement to +91 77-100-12345, from where the Advertising Standards Council of India (ASCI) would lodge ‘suo moto’ complaints using this number. Consumers can send pictures of print ads, hoardings, packaging […]