Warts and all podcasts for entrepreneurs

    Emma Clark and Tess McCabe record a podcast called ‘The New Normal’ about parents running creative businesses. Emma Clark and Tess McCabe record a podcast called ‘The New Normal’ about parents running creative businesses. Photo: Pat Scala Once a fortnight Tess McCabe and Emma Clark sit at Clark’s kitchen table and record a podcast about […]

    5 Amazing Podcasts Every Woman Should Be Listening To

    Just like newsletters, podcasts are having a moment. Actually, they’ve been having this moment for a long, long time. But thanks to the likes of addictive podcast craze Serial, even those of us who could never have imagined swapping streaming Beyonce’s latest album on the tube, are considering popping on headphones to listen to people […]

    Apple launches ‘Podcasts Connect’ Web portal for managing digital content

    Apple on Tuesday made it easier for podcaster to validate, publish and manage their content online with the launch of a new iTunes Connect-based Web service called Podcasts Connect. From podcast submission to RSS feed editing, the Podcasts Connect portal keeps a bevy of content management tools — presented in an easy-to-use dashboard style layout […]

    These 10 Podcasts May Just Get You to Stop Listening to Music

    I used to listen to a lot of music, during my morning commute to work, again on the return home and at other times throughout the day. There is nothing wrong with listening to music, but it wasn’t helping me to become a better business owner. I wasn’t more productive and I wasn’t gaining any knowledge […]

    5 Podcasts That Will Get You Hooked on Digital Audio Content

    Over my career, I have spent an inordinate amount of time in a car or on a plane. As someone who enjoys reading and self-edification, traveling so often made it difficult to do so. Audiobooks were a great way to fill this time, and I still contend that Jim Dale’s narration of the Harry Potter […]

    6 Podcasts That Will Make You Richer in 2016

    Last week, I cut my thumb pretty badly while slicing apples. Why? Because I was multitasking! As more and more people in the business world now recognize, multitasking simply doesn’t work most of the time. Sure, you can walk and chew gum at the same time, but trying to engage in a conversation with your wife […]

    Should Your Business Have a Podcast?

    Your business probably has a website, Twitter account and Facebookpage, but does it need a podcast? Consumers enjoy podcasts because it gives them alternative and more convenient ways to consume content, says Deborah Shane, a Florida-based branding expert and podcast host. She says that more professionals are using podcasts as a marketing tool to establish […]

    11 Clever Ways to Promote Your Podcast to the World

    If you’re used to sharing text and video, the world of podcasting can seem like a planet of its own, especially when it comes time to promoting a new show. Don’t just wait for your target audience to find it through the search engines. You can’t rely on podcast directories either. Taking extra time to promote your […]

    Podcasting for Pennies

      Join us in a city near you at Entrepreneur’s Accelerate Your Business event series kicking off Feb 23. View cities and dates » At a minimum cost of $40 per thousand downloads, podcast advertising gives companies a relatively inexpensive way to reach ultratargeted markets, according to Fruitcast.com, a service that helps businesses advertise on […]

    Why You Should Use Blogs and Podcasts to Market Your Business

    In Guerrilla Marketing in 30 Days, marketing expert Al Lautenslager offers a dynamic marketing blueprint to help business owners attract more customers and maximize profits. In this edited excerpt, the author describes the benefits your business can get from blogging and podcasting. In the old days (five to 10 years ago in Internet years), a […]