6 Podcasts That Will Make You Richer in 2016

    Last week, I cut my thumb pretty badly while slicing apples. Why? Because I was multitasking! As more and more people in the business world now recognize, multitasking simply doesn’t work most of the time. Sure, you can walk and chew gum at the same time, but trying to engage in a conversation with your wife […]

    Should Your Business Have a Podcast?

    Your business probably has a website, Twitter account and Facebookpage, but does it need a podcast? Consumers enjoy podcasts because it gives them alternative and more convenient ways to consume content, says Deborah Shane, a Florida-based branding expert and podcast host. She says that more professionals are using podcasts as a marketing tool to establish […]

    11 Clever Ways to Promote Your Podcast to the World

    If you’re used to sharing text and video, the world of podcasting can seem like a planet of its own, especially when it comes time to promoting a new show. Don’t just wait for your target audience to find it through the search engines. You can’t rely on podcast directories either. Taking extra time to promote your […]

    Podcasting for Pennies

      Join us in a city near you at Entrepreneur’s Accelerate Your Business event series kicking off Feb 23. View cities and dates » At a minimum cost of $40 per thousand downloads, podcast advertising gives companies a relatively inexpensive way to reach ultratargeted markets, according to Fruitcast.com, a service that helps businesses advertise on […]

    Why You Should Use Blogs and Podcasts to Market Your Business

    In Guerrilla Marketing in 30 Days, marketing expert Al Lautenslager offers a dynamic marketing blueprint to help business owners attract more customers and maximize profits. In this edited excerpt, the author describes the benefits your business can get from blogging and podcasting. In the old days (five to 10 years ago in Internet years), a […]

    Peas in a Podcast

    With a computer, mic and broadband connection, you can produce an infomercial or broadcast and distribute it through aggregators, such asIpodder and FeedDemon, or web-based directories such as Podcast Alley. These podcasts are sent via topic-specific feeds to subscribers, who can download them to their digital music players or computers. Twenty-two million American adults have […]

    Listen and Learn From These 9 Emerging Entrepreneurial Podcasters

    Join us in a city near you at Entrepreneur’s Accelerate Your Business event series kicking off Feb 23. View cities and dates » Smart entrepreneurs have learned that effectively multi-tasking is a myth. That is, however, unless you’re listening to a podcast while you’re exercising or running errands. Podcasts have been around for years , but […]

    Will Podcasts Like ‘Serial’ Be the Binge-Worthy Successors to TV?

    While television has become the entertainment medium du jour — bolstered, no doubt, by binge-inducing services like Netflix — the hysteria surrounding a new podcast called Serial would seem to point to latent opportunities within a storytelling medium that feels both rife with potential and oddly old-fashioned. Serial, which has held steady at the top […]

    5 Reasons Your Small Business Should Start a Podcast Today

    Image credit: Patrick Breitenbach | Flickr Since the dawn of digital there has been a ton of talk about what your company should be doing for digital marketing. Whether it is paid search, social media or blogging, there is no shortage of ideas and advice. However, one of the undeniable forces drawing businesses and their […]

    5 Business Podcasts to Start Listening to in 2016

    Podcast consumption is growing, and at a rapid rate. Americans spend about 2 percent of their daily share of audio consumption listening to podcasts, according to a study by Edison. And this number has likely increased since the study. Related: 6 Podcasts That Will Make You Richer in 2016 While the percentage may seem small, it actually translates […]