Halloween offers many potential advertising opportunities for businesses. You can use the holiday to promote a sale or event. You can show off your festive spirit. Or you can even show off how some of your products might be useful for various Halloween activities.
If you’re unsure where to start when it comes to Halloween advertising, there are many great examples out there that you can learn from. Below are 20 great ads you can use for inspiration for Halloween advertising ideas.
Halloween Advertising Ideas
These minimalist M&M’s ads show off the product in a really festive way, with Halloween imagery and colors. They don’t include a whole lot of actual information, but consumers pretty much already know what they’re getting with M&M’s. So the ads serve as a simple but festive reminder.
In a series of ads released by Disneyland Paris, the company used some of its recognizable characters to get a Halloween message across. The holiday is the perfect time to highlight villains of any kind, so the ads featured a number of Disney’s famous bad guys.
This ad repositions a classic McDonald’s menu item as another classic treat. Since you normally think of candy when you think of Halloween, showing off the burger in that setting adds a festive twist to the ad.
In this ad, Heineken uses humor and a selection of recognizable Halloween characters to get a message across about celebrating with Heineken.
This is another ad that uses humor to get a point across. Snickers sends a clear message about its candy by using a familiar Halloween scene with just one strange twist.
Cheetos included some Halloween imagery in this campaign. But it sticks with its recognizable branding by including mascot Chester Cheetah in that Halloween setting.
Mini Cooper normally sticks with a pretty minimalist style in its ads. So when it released the Halloween themed ad above, it added a little bit of a spooky twist.
Burger King used Halloween as an excuse to release a whole new product. The ads touted both the look and the flavor of the Halloween Whopper, which was a special product just released for the season.
Martha Stewart Pets
Sometimes you don’t even need a groundbreaking idea to sell a product. For example, if you sell Halloween costumes for pets like Martha Stewart Pets and Petsmart, you can just use some pictures of cute dogs dressed up in funny outfits.
Even if you’re not a business that sells products for animals, you can still use the cute factor in your advertising like this one from Chobani.
Pumpkin carving is a popular Halloween activity. So you can use that method to show off your logo or branding in advertisements. This Papa John’s ad also details some deals customers can get around Halloween.
Guinness released an actual promotional item to celebrate Halloween – some simple coasters with a Halloween theme. So the company created an add to promote those items along with its beer.
In this ad, Woolite wanted to show off how dark it can keep clothing even through many washes. So the depiction of witches (or lack thereof) is a unique way to integrate the holiday.
Oreo constantly comes up with new and different ways to show off its products in ways that celebrate different seasons or events. This one has a Halloween theme, but still features branding elements that are consistent with Oreo’s other campaigns.
For its Boorito campaign, Chipotle wanted to highlight its own natural ingredients by positioning the ingredients used by other companies as “spooky.”
Goodwill can be a great place for people to get Halloween costumes or other supplies. So it created a minimalistic ad campaign to support the idea of celebrating Halloween without creating a lot of additional waste.
Halloween also presents a unique opportunity for brands to position themselves against the competition. Pepsi tried that here by positioning Coca-Cola as scary. But Coke fired back with a different interpretation of the same image.
Steak-n-Shake opted for a retro vibe for this advertisement for its fall and Halloween themed flavors. It works with the restaurant’s vibe but also presents a festive twist for the restaurant.
Absolut sticks with a very consistent design throughout its ads. So for its Halloween and fall themed ads, it simply included some festive and seasonal elements in that same recognizable format.
Reese’s also has a very recognizable advertising style. So the brand kept it simple with its signature orange packaging, which also happens to work for Halloween, and a zippy tagline.
Halloween Cake Photo via Shutterstock
Check out our Business Gift Giving Guide for more tips about holiday trends.
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