STARTUPS
Arianna Huffington plans health begin-up backed with the aid of Alibaba’s Jack Ma

Arianna Huffington started the ‘Huffington Post’ in 2005. Her new venture Thrive is considering various business models, including advertising-supported content, conferences, and subscription-based wellness programmes aimed at companies. Photo: Pradeep Gaur/Mint

Arianna Huffington started the ‘Huffington submit’ in 2005. Her new undertaking Thrive is thinking aboutdiverse business fashions, consisting of advertising and marketing-supported content material,conferences, and subscription-primarily based well being programmes aimed at agencies. picture: Pradeep Gaur/Mint
San Francisco/new york: A decade after co-founding the information web page that bears her name, Arianna Huffington is poised to expand her media empire with a start-up centered on fitness and wellbeing.

Huffington, sixty five, has held talks with traders about a brand new media enterprise called Thrive, saidpeople familiar with the matter. Jack Ma, co-founder and chairman of chinese language online shoppingmassive Alibaba group protecting Ltd, has agreed to back Thrive, the humans stated.

Thrive plans to provide life-style content contributed by way of celebrities and bloggers, and offerwellness consulting offerings to agencies, stated the human beings, who asked now not to be nameddue to the fact the discussions are non-public.

Thrive is considering numerous commercial enterprise models, which include marketing-supportedcontent, meetings, and subscription-based totally wellbeing programmes geared toward corporations, the human beings stated. Thrive plans to arrange training for company customers to improve theirpersonnelproperly-being and productivity, at the same time as supporting them retain talent, one of the humans stated.

Lerer Hippeau Ventures, which became commenced by way of a Huffington submit co-founder and a formerleader government officer of the booklet, has also pledged to invest in Thrive, the human beings stated. Huffington didn’t right now have a remark. Alibaba and Lerer Hippeau declined to remark.

Huffington helped start the Huffington post in 2005, counting on a comparable version of superstarindividuals, body of workers journalists, and freelancer writers to attract thousands and thousands of readers. AOL offered the Huffington post for $315 million in 2011, and the emblem have become a key part of Verizon Communications Inc.’s media approach when it obtained AOL last year.

Verizon has given Huffington permission to pursue the brand new task at the same time as staying with theemployer, where she serves as president and editor-in-chief of the Huffington put up, humans familiar withthe problem said.

Caroline Campbell, a spokeswoman for AOL, declined to remark.

Verizon stocks dropped 0.5% on the near in ny.

In 2014, Huffington authored a book referred to as Thrive: The 0.33 Metric to Redefining fulfillment andgrowing a lifestyles of nicely-Being, information, and marvel, which promotes the want for rest andpaintingsexistence balance.

In April, she published a follow-up, The Sleep Revolution. in addition to writing and acting frequently ontv and at meetings, Huffington joined the board of administrators at Uber technology Inc. this yr. Bloomberg

Scott Moritz and Lulu Yilun Chen contributed to this tale.

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