NEWS
Amazon Echo: Fun, But Not Very Useful – Yet

Amazon Echo voice activated assistant

Usefulness
Functionality
Price

Summary


Echo is a fun gadget that doubles as an audio speaker and an automated assistant to handle small tasks. While promising, today it doesn’t do enough to be meaningful as a productivity tool.

How would you like to have your own administrative assistant to help you research information and compile simple lists?  All done hands-free by saying commands aloud?

And when you’re not assigning or asking things, how would you like an audio speaker that sounds good, so you can listen to music in the background as you work?

Interested? Then you’ll want to check out the new Amazon Echo.

We tapped into the expertise of Brent Leary, industry analyst, who got an early look at the Amazon Echo. He shared his thoughts for this review.

Key Amazon Echo Features

Amazon Echo is an exciting new device that in the future could change the way we interact with the environment around us.

Think of the Amazon Echo as a speaker that lets you listen to music — but one you can also talk to.  It answers questions and performs simple tasks such as creating shopping lists and to-do lists.

The Echo consists of two parts:

  • a combined speaker / microphone device, and
  • a software app.

The device is a cylinder-shaped speaker that stands upright. It’s 9.25 inches tall and just 3.27 inches across. The speaker is omnidirectional (it broadcasts out to all sides).

Around the top of it are seven microphones to pick up your voice from all directions.

Let’s say you want to know the weather. You simply address it by its name (“Alexa”) so it knows you are talking to it.

Say the word “Alexa.” Then ask something like, “What’s the weather in Atlanta?”

If the Echo is asleep, it will wake up. If it is playing music, it will stop and answer your question.

It can hear you across the room. Amazon calls this “far field voice recognition.”

Via your WiFi connection, it streams your request to the cloud where the Echo “brain” resides.

Within seconds, Alexa (equipped with a female voice) speaks the answers back to you — hands free.  The spoken answers also appear typed out in the app on your tablet or browser.

The Echo device works together with its cloud-based app connected to the Internet.  The app is what enables it to create a shopping list, for instance.  And it’s not just music you can add to your shopping list. You can add food, clothing or other items.  You can also create a to-do list.

The accompanying app can be used on the Kindle Fire, Android devices, and browsers.  You can use the app even when you’re away from the speaker device.

Amazon Echo app

Pros

The Amazon Echo is innovative and has a lot of positives going for it:

  • Echo is simple to set up.
  • Its voice recognition is good. You can speak naturally and it still picks up your commands.
  • Alexa’s speech sounds natural — not like a robot.
  • The speaker delivers nice sound output. With Bluetooth you can connect tablets and phones and listen to music services such as Pandora and Spotify through the speaker.
  • It comes with Amazon Prime and TuneIn integrated already.
  • It is relatively inexpensive.  It runs $199, but Amazon Prime subscribers get it for just $99 currently.

Cons

The biggest downside with the Amazon Echo is its limited usefulness — so far. Today, it’s really more of a consumer entertainment gadget that’s not all that useful for productivity:

  • For small businesspeople looking for personal productivity tools, it is likely to disappoint. Today, it’s limited mainly to looking up facts you can find online and creating simple lists.
  • It handles easy questions well, such as math calculations or queries about straight-forward facts. However, as the video below demonstrates, it can get stumped. Sometimes one word in the question makes a difference.
  • It would be nice if it were tied into recommendation engines like Yelp to get answers to questions about things like “best pizza places,” for example.
  • It would be nice to integrate music services like Spotify. While you can play tunes from Spotify over the speaker via Bluetooth, you can’t give Echo voice commands to play songs from your Spotify account.
  • Used as a speaker, it certainly has decent quality. But it’s not the best speaker on the market. High-end audiophiles will demand more.

Who Amazon Echo Is Best For

The Echo is for early adopters who love to be the first in their circles to try new devices. If you like experimenting with innovative gadgets, you’ll love the Echo.

And if you’re an Amazon Prime subscriber, you’ll especially like it because of the great introductory price. The following video by Brent Leary shows the Echo in action.

Amazon Echo shows exciting promise as a personal entertainment device / personal assistant.

But right now it is limited. Mainly you can use it as a speaker for cloud-based music and video sound. You use it to answer simple questions and create lists.

Echo doesn’t do much more than that — yet.

Amazon says more services and functions are coming. That may be quite soon, given that the device is tied to a cloud app that Amazon can easily update. Right now, though, it is not full-featured enough to be a productivity tool for your business (or for you personally).

Our star rating gives Amazon the benefit of the doubt that it actually will follow through with more services and smarts via the cloud.

Echo is one of those devices that, if we look back a few years from now, we may wonder how we lived without it. Echo is ahead of its time.

[“source-smallbiztrends”]

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